| Dealer | Price | Distance | Days Listed |
|---|---|---|---|
| Patriot Ford | $28,450 | 12 mi | 3 |
| Koons Ford | $29,800 | 23 mi | 11 |
| Your Store You | $30,250 | -- | 7 |
| Sheehy Ford | $31,400 | 18 mi | 22 |
| Ted Britt Ford | $32,100 | 31 mi | 15 |
| Beyer Ford | $34,990 | 44 mi | 38 |
LotRival pulls live listings from OEM, dealer, and third party sources. Search a model, set your radius, and see exactly where you sit in the market. In seconds.
Take it for a Test Drive →Pricing tools that actually work cost thousands a month. Most stores either pay it without blinking or price their cars on gut feel and wonder why leads dried up. LotRival exists because neither of those is acceptable.
You're writing numbers without knowing what the store across town is advertising. That's not desking. That's guessing. And the deal you just lost went to someone who had the data.
Six tabs open. One model at a time. Prices on a sticky note. By the time you're done the market already moved. That's not a process. That's a liability.
Your competitor dropped their price this morning. You found out when the customer told you. At that point the deal is already half gone.
Pick a year, make, model, and trim. Set your radius. Hit search.
See every competitor's advertised price, distance, and days on market. Your position is highlighted.
Adjust your pencil. Export a report. Trigger a live refresh. You have the data, now use it.
Built for the manager who needs an answer now, not the analyst who has all afternoon.
One search pulls listings from AutoTrader, Cars.com, CarGurus, TrueCar, Edmunds, OEM sites, and dealer sites. Set your radius from 25 to 200 miles and see every price in your PMA and beyond.
See exactly where your price ranks against every competitor in your market. Third of fourteen changes a pencil faster than any gut feeling.
Cached results load instantly. Hit refresh to trigger a live scrape of every source and get real-time pricing right now. Not yesterday's data.
30, 60, and 90-day price trends by model in your market. See if the market is compressing or if there is room to hold gross.
Know the second a competitor drops their price or when their aged iron has been sitting long enough to negotiate. Real-time alerts, not next-week reports.
See what competitors actually charge in doc fees, adds, and reconditioning. Know the real out-the-door cost, not just the sticker price.
If it costs four figures a month and still makes you check Cars.com manually, that is not a tool. That is a subscription. LotRival gives you live multi-source data for a fraction of the cost. Run them side by side for 7 days. We will wait.
Six tabs open. One model at a time. Prices on a sticky note. That takes 20 minutes per model and the data is stale before they close the browser. LotRival does it in seconds across every source at once.
Neither do we. That is why there is no contract, no setup fee, and no 60-minute onboarding call. Try it for 7 days. If it does not change how you desk a deal, cancel and you owe nothing.
Every plan includes a 7-day free trial. Cancel anytime. No contracts.
Seven day trial. No contract. Cancel anytime. If it doesn't change how you desk a deal, you owe us nothing.
Full story coming soon. VirtualGSM is built by automotive operators, not tech consultants. Every tool we ship exists because we needed it on our own desk first.